Wayfinding System Grafenegg

An Intangible Orientation System

An intangible orientation system has been designed for Grafenegg, Austria, which takes a back seat to promote the information to be given to the visitors. Geissert Thomas, along with Anne Wichmann, created an ensemble of products that includes minimalist sculptures for the gardens, markings, and signs of various sizes and forms for the buildings.

The high polished stainless steel surfaces of the products mirror parts of the landscape, the sky, and the architecture, creating a virtual disappearance of the elements. Defined anthracite areas are used to display information through engraved and cut-out text and graphics. The typography and arrows are illuminated, providing clear guidance to visitors.

During daylight, the wayfinding system reflects the buildings, nature, and skies. At night, the backlit typography seems to float, creating a mesmerizing effect. The information appears to be floating in the park, guiding visitors effortlessly.

The use of polished stainless steel allows the elements to seamlessly integrate into nature, creating a harmonious blend of old and new. The system itself is rather reluctant in appearance, allowing it to perfectly lead visitors to the palace and the music festivals taking place in Grafenegg.

One of the challenges faced during the project was finding qualified partners for the chosen materials and the realization and implementation of the design. However, the team overcame these challenges and successfully brought the Wayfinding System Grafenegg to life.

The Wayfinding System Grafenegg was awarded the Bronze A' Design Award in 2019 for its outstanding and creatively ingenious design. This prestigious award recognizes designs that incorporate best practices in art, science, design, and technology, contributing to quality of life improvements and making the world a better place.